The Power of a One-Page Website for Small Businesses
- Kelly Hyde
- Jun 5
- 3 min read
When you’re just starting out, or running a business solo, it can feel like everyone else has a slick, multi-page website packed with bells and whistles. But here’s a secret: you don’t need a huge site to make a big impact. In fact, for many small businesses, a one-page website can be the perfect solution.
At Launch & Grow, we’re all about helping small businesses build smart, strategic websites that suit their size and goals. So let’s explore why a one-page website might be exactly what you need, and how to make it work hard for your brand.
What is a One-Page Website?
A one-page website does exactly what it says on the tin: it puts all your key information on a single scrolling page. That might include:
Your business intro and key services
Testimonials or social proof
Calls to action (like “Book a Call” or “Request a Quote”)
Contact info and links to your socials
Instead of clicking around a menu, visitors simply scroll through your story from top to bottom.
Why One-Page Sites Work So Well for Small Businesses
1. Clear, Focused Messaging
You only have a few seconds to grab someone’s attention. A one-page site forces you to be focused and clear about what you offer, who it’s for, and why it matters. No fluff, just impact.
2. Better for Mobile Users
Most people are browsing on their phones, especially if they find you via social media. A one-page site is fast, scrollable, and mobile-friendly by design.
3. Great for Service-Based Businesses
If you offer a single core service (e.g. dog grooming, tutoring, photography, virtual assistant work), you don’t need loads of pages. You just need to tell your story and invite action.
4. Faster and More Affordable to Launch
Building a one-page site takes less time, and that usually means less cost. It’s a smart way to get online quickly without sacrificing professionalism.
5. Easy to Maintain and Update
Less content = less upkeep. If you’re juggling everything in your business, this can be a big win.
What to Include on a High-Converting One-Page Website
Here’s a simple structure we use for one-page sites at Launch & Grow:
Headline & Intro – What you do and who it’s for (in plain English!)
About You – A friendly face behind the brand
Services – Short, clear breakdown of what you offer
Testimonials – Social proof builds trust fast
Call to Action – What do you want people to do? Call, book, message?
Contact Info – Include email, phone, location (if relevant), and social links
Pro tip: add a sticky menu so users can jump to different sections with ease.
When a One-Page Site Might Not Be Enough
If you have multiple products or services that need space to explain
If you want to rank for a range of SEO keywords
If you’re planning to blog or create lots of resources
In those cases, a multi-page website will serve you better, and we can help with that too!
Final Thoughts
Don’t let perfection hold you back from getting your business online. A one-page website can be beautiful, functional, and high-converting, especially when it’s built with strategy and care.
At Launch & Grow, we specialise in websites that do more with less. If you’re ready to create a simple, stunning online presence, we’d love to help.
Need help building your one-page site?
Get in touch with Launch & Grow and let’s bring your business to life, online.
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