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Seasonal Digital Marketing: How to Boost Your Business This Summer 2025

  • Writer: Kelly Hyde
    Kelly Hyde
  • Jun 5
  • 3 min read

At Launch & Grow, we’re big believers in making your marketing work smarter,

not harder. And one of the easiest ways to do that? Tap into the seasons. As we head into summer 2025, there are plenty of creative ways to align your digital marketing with the sunny months ahead. Whether you’re a café owner, an online retailer, or a service-based business, summer is bursting with potential for engagement and sales.


Here’s how to make the most of it.


Tap Into Summer Trends


Summer is about fun, freedom, and a more relaxed vibe, so let your marketing reflect that.


  • Seasonal content ideas: Create blogs, videos, or posts around summer holidays, local events, family fun, health, and travel.


  • Summer offers: Try “Summer Specials”, “Holiday-Ready Deals”, or “Sunshine Savings” to give people a reason to buy.


  • Lifestyle-led marketing: Even if your product or service isn’t “summery”, position it as part of a summer lifestyle. E.g. “streamline your business before the school holidays hit!”


Optimise for Mobile


People are out and about in summer, scrolling on their phones at the park, beach, or beer garden.


Make sure your website is mobile-friendly, with fast load times and clear calls to action.

Use short-form video (like Reels, TikToks or YouTube Shorts) to grab attention quickly.

Consider geo-targeted ads for footfall if you have a physical location or local offering.



Run a Summer Social Media Campaign


Summer is perfect for bright visuals, light-hearted messaging, and interactive content.


  • Visuals: Use bright, sunny imagery to match the season.


  • UGC (User Generated Content): Ask followers to share how they’re using your product this summer. Repost and engage!


  • Contests: Run a fun giveaway, e.g. “Win a Summer Essentials Bundle” or “Tag a mate for your chance to win a picnic hamper!”



Align with Events & Key Dates


Here in the UK, summer is packed with opportunities to join in on what your audience is already talking about.


  • Key moments: Wimbledon, Glastonbury, August Bank Holiday, school summer holidays, Euros/Olympics.

  • Local festivals: Get involved online or even in person if you can.


Top tip: Use these moments for themed content or limited-time offers tied to the events your audience cares about.



Use Seasonal SEO


Think about what your audience is searching for right now.


  • Refresh website pages and blog content with summer-related keywords like “best skincare for summer”, “summer activities in [town]” or “how to prep your business for autumn”.


  • Post a blog or guide with seasonal relevance, just like this one!


  • Consider a summer-focused lead magnet (e.g. checklist, guide or download) to grow your email list.



Start Thinking Ahead


While summer is a great time to engage and convert, it’s also a key moment to prep for the next big season.


  • Begin teasing autumn or “back to business” offerings in late July.

  • Gather insights from what content, ads or posts performed best.

  • Build relationships now that will convert later, especially if summer is a quieter time in your industry.



Seasonal marketing doesn’t have to be complicated, it just needs to be relevant, timely, and fun. By aligning your digital strategy with the summer mindset, you’ll not only increase engagement but also build real connections with your audience.


Need help crafting your summer marketing campaign? That’s exactly what we do at Launch & Grow. Get in touch and let’s create something brilliant for summer 2025.





 
 
 

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