From Setup to Success
Featured Clients
JB Gas — Local Heating Engineer Website Design & Branding Project
I worked with JB Gas to create a modern, trustworthy online presence for their heating and gas services. The project focused on improving user experience, building a clear visual identity and increasing visibility across local search results. I designed a clean, mobile-responsive website, developed a professional logo and refreshed their social media and Google Business Profile to support customer trust and improve conversion. The result is a cohesive, user-friendly digital presence that strengthens their brand and helps customers find and contact them with ease.
Project Overview
JB Gas needed a modern, trustworthy online presence that clearly communicated their heating and gas services to local customers. The goal was to create a cohesive brand identity, a user-friendly website and improved local search visibility to support long-term business growth.
Challenges Identified
Before the project, JB Gas had no dedicated website, inconsistent branding and limited visibility on Google. Customers struggled to find service information online, and the business needed a professional platform that built trust, improved credibility and encouraged enquiries.
UX & Website Design Approach
I designed a clean, mobile-responsive website focused on clear navigation, accessible layouts and quick access to key services. The colour palette and visual style were inspired by the Gas Safe Register to subtly reinforce trust and compliance, while ensuring a friendly, approachable look.
Branding & Visual Identity
To elevate the brand, I created a modern logo and cohesive visual identity that aligned across the website, social media profiles and marketing materials. Consistency was key to building recognition and strengthening customer trust.
Local SEO & Google Business Profile Optimisation
I optimised the Google Business Profile by adding accurate service information, branding updates, SEO-driven descriptions and high-quality visuals. Early results included increased search impressions, profile interactions and visibility across local search results.
Social Media Setup & Alignment
JB Gas’s Facebook page was refreshed and aligned with the new branding, improving professionalism and user engagement. Clear branding, consistent messaging and relevant service posts helped establish credibility quickly.
Results & Impact
Before the project, JB Gas had no dedicated website, inconsistent branding and limited visibility on Google. Customers struggled to find service information online, and the business needed a professional platform that built trust, improved credibility and encouraged enquiries.
Tools & Technologies Used
Wix · Custom branding · SEO tools · Google Business Profile · Facebook Business Page · JavaScript performance enhancements · Accessibility-focused design practices
Final Outcome
Wix · Custom branding · SEO tools · Google Business Profile · Facebook Business Page · JavaScript performance enhancements · Accessibility-focused design practices
Customer Feedback
"Amazing service from Kelly at Launch & Grow. She has built me a custom website from scratch, incorporating all the details I requested plus many other extras I had not even thought about. Her knowledge and experience is invaluable, she has taught me a great deal during this process. If anyone needs a website building or an online presence I cannot recommend Launch & Grow enough. Thank you" Jack, JB Gas Google Review